A day in the life of a deliverability expert

Do you really understand deliverability? Is a career in deliverability right for you? Deliverability is a niche topic and it’s sometimes hard for friends, family, and curious ears to understand.

But aside from innate curiosity, if you’re a sender, learning what a deliverability expert does can provide incredible insight into how deliverability actually works.

From educating to solving problems and balancing tech skills with empathy, Alyssa and Melissa walk through their daily lives as deliverability specialists, and talk about everything that goes on behind the scenes of a deliverability job.

Day in the life of a deliverability expert

Pullquote

There is a lot happening each time an email gets sent and there are a lot of different parties involved. So part of our job is being kind of like the middle person and having relationships with the mailbox providers, the receivers.” ~ @alyssa_dulin

Main Takeaways

  • [10:15] It can be hard to unplug from deliverability because it never stops. At all times, someone somewhere is sending an email.
  • [21:36] Deliverability is complex. There’s so much that happens after an email is sent, and deliverability specialists are key in making sure that the lengthy, complicated process from sender to recipient goes smoothly.
  • [24:50] As a sender, you don’t necessarily need to know everything there is to know about deliverability. But many of us are introduced to deliverability only when something goes wrong. Learning the basics of deliverability can help you prevent problems before they arise.
  • [25:40] Deliverability specialists have an educational role. We know senders are often a team of “one” doing everything themselves. So our job is to make senders’ lives easier by being the email experts for them.
  • [28:06] Deliverability specialists need to have an analytical eye but they also can’t get too caught up in the numbers and trends. In other words, you can’t rely on the trends. You have to look at each situation with fresh eyes. You also need strong communication and empathy skills.

Links

Try ConvertKit’s deliverability in action

It’s now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing.

Stay in touch

To receive email notifications when new episodes of Deliverability Defined are available, or to submit topic suggestions, sign up to our email list.

The post A day in the life of a deliverability expert appeared first on ConvertKit.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

ask-our-experts:-help,-my-emails-are-landing-in-the-promotions-tab!

Ask our experts: Help, my emails are landing in the promotions tab!

For many senders, landing in the Promotions tab at Gmail causes panic. Usually, the first thought is, “how do I tweak things so that Gmail places my emails in the Primary tab?” I hate to be the bearer of bad news, but there isn’t a surefire way to ensure your emails land in the Primary tab. To be even blunter, there’s a good chance that…

>