Apple’s privacy fortress signals the end for ad-tech patchwork solutions

Apple plans to start rolling out its long-awaited App Tracking Transparency (ATT) framework on April 26. This new development requires active and explicit consent for access to a device’s identifier for advertisers (IDFA), meaning publishers need permission before using a device ID or any other identifier for personalization and tracking on iPhones, iPads and even Apple TVs.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

gm-financial,-inspire-brands-and-marriott-share-their-current-obsession—the-customer

GM Financial, Inspire Brands and Marriott share their current obsession—the customer

You’ve heard it a million times—"the modern marketing landscape is in the middle of a major change"—which is inherently true. The Covid-19 pandemic pushed marketers to completely rethink the way they communicate with customers, and the deprecation of third-party cookies coupled with increasing privacy restrictions by the likes of Apple and Google have made it even more difficult to have that dialogue with customers digitally.

>