Apple plans to start rolling out its long-awaited App Tracking Transparency (ATT) framework on April 26. This new development requires active and explicit consent for access to a device’s identifier for advertisers (IDFA), meaning publishers need permission before using a device ID or any other identifier for personalization and tracking on iPhones, iPads and even Apple TVs.
For the past several weeks, U.S. consumers have faced an onslaught of financial woes: Inflation is on the rise, interest rates are sky high and the stock market continues to decline. This tumultuous economic climate has many fearing the U.S. is facing another recession. And it has caused many CPG brands to reconsider their marketing strategy on the heels of huge pandemic gains.