Digital marketing bolstered Idahoan’s Foods’ ability to meet demand throughout the pandemic

Some CPG brands found themselves with the long end of the stick in 2020 (if there was a long end to be had). Makers of canned tomatoes and toilet paper, for example, were dealing with stock-outs rather than disappearing demand. And shelf-stable packaged potatoes were one of these hot-ticket items.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

your-new-favorite-recipe—4-steps-to-real-time-personalization

Your new favorite recipe—4 steps to real-time personalization

Have you ever baked something by following a recipe—maybe a layered blondie cheesecake jar from renowned DTC bakery, Blondery, or even Grandma’s chocolate chip cookies? What happens when you don’t have all of the ingredients and their measurements? Or a bowl and mixer to transform those ingredients into the finished goodies?

>