Email marketing is a great way to drive survey responses. I join other experts in talking with Liz Willits about ways to get more email survey responses.
My advice centers on how to use interactivity to lower barriers and boost responses. I say:
“AMP for Email and CSS-based interactivity make surveys easier for subscribers to complete. That’s because subscribers can immediately see the survey without clicking through to the web and make their selections and input their answers inside the email itself. All of that saves them time and clicks, which increases survey completions significantly.
We’ve been using interactive email polls with some of our clients for years to great effect. We’ve found that they’re even better when you also use live content to show a real-time tally of results in the email.”
To get all of the advice…
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