We’re experiencing a myriad of crises all at once—ranging from the pandemic health crisis to social unrest and insurrection to financial crises. These have led to profound changes in consumers’ buying habits and housing choices, and an acceleration of ecommerce, digital entertainment, and work from home trends. With COVID-19 still spreading quickly in some parts of the world, it’s clear that the pandemic and its effects will likely persist for years to come to some degree.
In our Email Evolution Conference keynote about the State of Email Marketing, Wildbit’s Justine Jordan and I argued that the ripple effects of the pandemic will drive email marketers to continue to focus on three areas:
- The need for nimbleness in their email production process
- Empathy and customer-centricity in their email messaging
- Maximizing customer retention through content and targeting
Let’s talk about each of those areas in turn…
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