It’s easy to get caught up in the day-to-day operations of your email marketing program—rushing to get the next campaign out. It’s hard work! But if you’re on auto-pilot, you might neglect several strategic and structural areas of your program. While your marketing technology stack is advancing with new features, your marketing programs might not be.
Sound familiar? If so, Oracle Marketing Consulting’s Sophie Haywood says that it’s time to conduct an audit of your email marketing stack. Here’s a checklist that can help you identify areas that may need attention.
- Managing your martech stack
- Fully leveraging automation
- Refreshing creative and improving workflows
- Improving marketing performance
For all the details on each of those areas…
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