If there’s one thing this last year has taught us, it’s that consumer behavior has changed drastically. And brands who have pivoted to meet changing expectations are those who will build even stronger relationships with their customers.
Have you ever baked something by following a recipe—maybe a layered blondie cheesecake jar from renowned DTC bakery, Blondery, or even Grandma’s chocolate chip cookies? What happens when you don’t have all of the ingredients and their measurements? Or a bowl and mixer to transform those ingredients into the finished goodies?
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