The path to unlocking your email program’s full potential

As an email-centric marketing leader you carry the weight of ensuring that your email program is operating effectively and efficiently, but what steps should you take when you identify that things are not working as they should? To bring clarity to your chaos, we have detailed three paths forward for your consideration. While we always […]

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Empowering your team with data literacy

Modern marketing is powered by data. Data drives your segmentation strategy and unlocks your personalization project, and these data-enabled outcomes are only a sampling of what are quickly becoming table stakes in today’s competitive environment. A fundamental step in becoming a data driven organization is data literacy. It’s impossible to overstate the importance of fostering […] The post Empowering your team with data literacy first…

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