Empowering your team with data literacy

Modern marketing is powered by data. Data drives your segmentation strategy and unlocks your personalization project, and these data-enabled outcomes are only a sampling of what are quickly becoming table stakes in today’s competitive environment. A fundamental step in becoming a data driven organization is data literacy. It’s impossible to overstate the importance of fostering […]

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Triggered emails – what they are and why you need them

As a marketing tool, email performs best when you are sending the right message to the right audience at the right time. No matter how spectacular your marketing team may be, it’s impractical at scale to have a human responding in realtime to a user’s every action. Incorporating triggered emails into your program will get […] The post Triggered emails – what they are and…

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