How CPG marketers can optimize best-in-class strategies this back-to-school season

At the end of the last school year, 60% of kids were going to school at least part of the week, and it’s likely that number rises heading into next year. As in-person schooling crawls back towards normalcy, so too does in-store grocery shopping – 85% of shoppers are back in the aisles. Does your digital marketing distinguish between parents of in-person and remote learning students? What about in-person vs online shoppers? This school season, your students AND your digital marketing can get a little smarter. 

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