Retail marketers have contended with numerous roadblocks in recent months. Just as eCommerce skyrocketed in the wake of COVID-19, third-party identifiers (3PIDs) like cookies and Apple’s IDFA began deprecating. The effect made it more difficult for marketers to reach targeted consumers, as well as to confirm when—or if—an engagement was achieved for subsequent measurement and insights.
Visit Omaha wanted to reach visitors during the city’s offseason and attract them to the area. Epsilon helped to evaluate their traditional audience markets and serve eye-catching creative to boost visitation during winter months, resulting in a strong revenue and community impact from over 14,500 new tourists. Let's see how they did it.