What are spam traps and how do you avoid hitting them?

Spam traps remain a top concern of senders fielded by our team. Yet while there is general agreement that spam traps should be avoided, there is not necessarily universal understanding as to what spam traps are or how they function for receiving networks and block list moderators.

What are spam traps? How do spam traps work? 

In short, a spam trap is a record designed to look and feel like a legitimate address to senders. They have valid MX records and they are set up to successfully receive mail, but they do not belong to a “real” person nor are they used for any kind of communication.

There are many types of spam traps

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