Cruise bookings: Has the digital pivot favored OTAs? Learning from hotel mistakes of 20 years ago

A recent Phocuswire article explained Expedia’s focus on the cruise segment, continuing to invest to capture cruise demand by simplifying the shopping and booking experience, including a big focus on their call center extending the digital experience. The complexities of a cruise conversion make online bookings a challenge—and the cruise brands’ own call centers are at the center of their direct booking activity—so brands cannot stand by and allow another call center to manage their customer relationships.

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