How to tell a compelling story (with data)

Data: It’s one of the best of tools for email marketers; it’s one of the worst of tools.  Apologies to Charles Dickens and A Tale of Two Cities, but we stole that opening line from the master storyteller himself because it helps us reframe the role that marketing data plays in helping you achieve your […]

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Buyer trust: the overlooked factor in deliverability

When you discover that your email messages are going to your subscribers’ spam folders, you’re probably going to blame the ISPs first. After all, you never sign up subscribers without their permission. If you’re already using opt-in, why are you having deliverability issues? The answer is that deliverability is a complex network of factors in […] The post Buyer trust: the overlooked factor in deliverability…

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