Want to improve your automotive customer experience? 3 questions to ask

Over the last year, the auto industry has had to practically overhaul strategy and accelerate retail innovation to meet fast-paced changes in consumer expectations. How OEMs and dealers craft and model the customer experience is transforming—from the moment when a customer starts looking for a new vehicle, shopping, test-driving, sale and every digital and in-person interaction in between.

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Q&A with Forrester’s Mary Pilecki: How loyalty marketers can unlock their zero- and first-party data

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