Webbula: If You Could Only Use 2 Email Metrics

As part of their Ask the Experts series of video interviews, Webbula asked: If you could only use two email metrics, which two would you use?

I was happy to be among eight email experts selected to answer. I said return on investment (ROI) to help prove business justification, and subscriber lifetime value to help align email marketing with those that are being served. I explain in more detail in a 2-minute video thats in the Webbula post.

The other experts said…

  • Samantha Iodice: Read Rate, Click-to-Open Rate
  • Andrew Kordek: Engagement Score, Link Level Reporting
  • Gavin Laugenie: ROI, Click-Through Rate
  • Randy Levy: ROI
  • Chris Marriott: Clicks, Inbox Placement
  • Kath Pay: Conversion Rate, Customer lifetime Value
  • Tom Wozniak: Click Rate, Conversion Rate

To watch my video response, as well as theirs…

>> Visit the Webbula blog

The post Webbula: If You Could Only Use 2 Email Metrics appeared first on Email Marketing Rules.

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