3 reasons why leveraging third-party data is casino marketing’s biggest opportunity

For the past 20-plus years, casinos have been at the forefront of using first-party behavioral data to drive intelligent segmentation and targeting. Now, it’s time to apply that same innovation to leverage third-party data, as well.

Casino marketers have been trained to believe that “External appended data doesn’t predict gaming behavior.” But when it comes down to it, that’s not entirely true anymore.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

how-the-rise-of-ctv-and-streaming-shifts-the-movie-marketing-paradigm

How the rise of CTV and streaming shifts the movie marketing paradigm

Curious to know what an “innovative” movie marketing campaign looked like in 2015?

>