As demographics become key, AB InBev looks to Epsilon as a partner

For Anheuser-Busch InBev, the role of the consumer has never been more important.

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Kimberly-Clark doubles down on consumer-centric experiences

The biggest topic in marketing in the past year has been data deprecation and its impact on knowing your consumers in a digital context. But there have been other forces at play for some time—changing privacy regulations, walled gardens restrictions and consumer-driven privacy control—culminating in one conclusion for nearly every marketer: They need to double-down on first-party data.