As demographics become key, AB InBev looks to Epsilon as a partner

For Anheuser-Busch InBev, the role of the consumer has never been more important.

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CPG ad spend is still high after huge pandemic wins – so what does this mean for the future?

During the pandemic, CPG ad spend exploded—increasing $19 billion in just two years—and it shows no signs of stopping. According to eMarketer, CPG ad spend is expected to increase this year to $36 billion dollars, up from $30.5 billion in 2021, and will grow even more in 2023.