As consumers, we’ve defined the financial services industry by the different products offered to us. For example, we may work with one bank for our mortgage needs and another for our checking and a third for our savings and financial planning.
A survey published by Vogue Business illustrates how Gen Z shoppers are not as brand loyal as their Millennial predecessors. Gen Z consumers crave a deeper connection to their brands and will often opt for independent and micro-brands that are aligned with their personal ethos. Gen Z is a large and influential generation that aims to stay on top of and push cultural change, but