Creating A Relationship Banking Customer Experience | Epsilon

As consumers, we’ve defined the financial services industry by the different products offered to us. For example, we may work with one bank for our mortgage needs and another for our checking and a third for our savings and financial planning.

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Gen Z consumers crave connection

A survey published by Vogue Business illustrates how Gen Z shoppers are not as brand loyal as their Millennial predecessors. Gen Z consumers crave a deeper connection to their brands and will often opt for independent and micro-brands that are aligned with their personal ethos. Gen Z is a large and influential generation that aims to stay on top of and push cultural change, but