Marketers have been relying on open rates in campaign reporting as a proxy for subscriber engagement for years now. Starting on September 20, 2021, as a result of the upcoming privacy updates from Apple, email opens will no longer be a reliable metric to report on since these numbers will be inflated. What does the […]
The post How Apple’s Mail Privacy Protection impacts today’s reporting and analytics first appeared on Trendline Interactive.
Tags Article data and analytics Email Data email engagement Email Marketing email reporting Email Strategy Email Testing InboxPros
When you discover that your email messages are going to your subscribers’ spam folders, you’re probably going to blame the ISPs first. After all, you never sign up subscribers without their permission. If you’re already using opt-in, why are you having deliverability issues? The answer is that deliverability is a complex network of factors in […] The post Buyer trust: the overlooked factor in deliverability…
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