LiveIntent’s Real Time Banter Podcast: Apple’s Mail Privacy Protection

I talk about all things MPP with LiveIntents Kerel Cooper and Jessica Muñoz. We discuss:

  • What exactly is Mail Privacy Protection?
  • How will Mail Privacy Protection affect testing within email?
  • What metrics should marketers hone in on during this time?
  • How should marketers approach data hygiene with these changes?
  • What do these changes mean for consumers?
  • Will the industry be ready in time for Mail Privacy Protection?

LiveIntent gives you two ways to watch our conversation—either listen to the full 37-minute podcast or dip into the answer to each of those 6 questions.

>> Listen to LiveIntents Real Time Banter podcast

The post LiveIntent’s Real Time Banter Podcast: Apple’s Mail Privacy Protection appeared first on Email Marketing Rules.

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