Mail Privacy Protection Checklist: Planning for the future

While marketers wait to see how the Email Service Providers (ESPs) respond at the product level to Apple’s Mail Privacy Protection updates, Trendline has created a checklist of six tangible parts of your email program that you should be thinking about and actioning on now to start planning for the future. Once every email is […]

The post Mail Privacy Protection Checklist: Planning for the future first appeared on Trendline Interactive.

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Buyer trust: the overlooked factor in deliverability

When you discover that your email messages are going to your subscribers’ spam folders, you’re probably going to blame the ISPs first. After all, you never sign up subscribers without their permission. If you’re already using opt-in, why are you having deliverability issues? The answer is that deliverability is a complex network of factors in […] The post Buyer trust: the overlooked factor in deliverability…

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