The 7 Factors that Determine Email Deliverability

Poor email deliverability can be costly, causing a brand’s emails to end up in the spam folder or blocked entirely instead of reaching their subscribers. While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by seven factors, all of which are directly or indirectly under their control:

  1. Infrastructure
  2. Volume
  3. Content
  4. Bounces & Spam Traps
  5. Spam Complaints
  6. Engagement
  7. Reputation

For a discussion of each of these factors…

>> Read the entire article on CMS Wire

The post The 7 Factors that Determine Email Deliverability appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

email-marketing’s-increasing-role-as-third-party-cookies-disappear

Email Marketing’s Increasing Role as Third-Party Cookies Disappear

While some think that Google giving marketers two more years to prepare for the depreciation of third-party cookies will lead to complacency, I hope that brands maintain the momentum of recent months. Without a doubt, this change across the entire online advertising industry is causing a major shift in digital advertising targeting and identity management. Every marketer would be wise to use this extra time…

>