Monthly Archives: September 2021

What’s New in ConvertKit: Cycle 4

what’s-new-in-convertkit:-cycle-4

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private (Want to know about our finances? Take a look!). We even write up a monthly email deliverability report, so you know exactly how your emails are being delivered. To take it one step further, we’ll be releasing up-to-date reports…

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4 Ways your marketing team can support your pricing strategy

4-ways-your-marketing-team-can-support-your-pricing-strategy

Promotional pricing decisions are traditionally not driven by the marketing team, but they, and in particular the team responsible for creating and sending messages to your customers, are sitting on a treasure trove of data that can support your product team in making the best promotional pricing decisions. As a modern marketer, what actions can […] The post 4 Ways your marketing team can support…

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The State of Email in APAC

the-state-of-email-in-apac

Email marketers are facing some unique challenges in 2021. As we approach peak holiday and sales season, record sending volumes mean even greater competition in the inbox. Plus, the introduction of Apple’s Mail Privacy Protection (MPP), which prevents email senders from deploying tracking pixels and masks recipients’ IP addresses, will further complicate email marketers’ lives as they start to lose important behavioural data points. In…

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Email Privacy ‘Regulation’ in the Age of Big Tech

email-privacy-‘regulation’-in-the-age-of-big-tech

Imagine if CASL was passed without first having a public comment period so businesses and other organizations could have their voices heard? Imagine if GDPR went into effect 3 months after it was passed instead of after a 2-year transition period? Imagine if CCPA applied to people all over the world and not just people in California? All of that isn’t far off from what…

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Holiday Marketing Quarterly: Fourth Quarter 2021 Checklist

holiday-marketing-quarterly:-fourth-quarter-2021-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. The fourth quarter is focused on wrapping up your final prep…

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Apple MPP reporting and geolocation

apple-mpp-reporting-and-geolocation

A while back I wrote about Apple Mail Privacy Protection, what it does and how it works. Since MPP was first announced I’d assumed that it would be built on the same infrastructure as iCloud Private Relay, Apple’s VPN product, but hadn’t seen anything from Apple to explicitly connect the two and didn’t have access to enough data to confirm it independently. But the nice…

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Hide My Email Elevates Risks of Temporary Email Addresses

hide-my-email-elevates-risks-of-temporary-email-addresses

Email marketing is a great way to build long-term relationships, but marketers have always wrestled with accepting low-value email addresses from would-be subscribers. B2C brands wonder if a subscriber has provided their primary email account or a secondary address they check far less frequently. And B2B marketers debate accepting freemail addresses or only corporate email addresses, which make lead scoring easier. While businesses can make…

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How podcaster Jay Clouse uses ConvertKit to reach 25,000 listeners every month

how-podcaster-jay-clouse-uses-convertkit-to-reach-25,000-listeners-every-month

It’s a classic conundrum: Quality vs. consistency. Do you churn out piece after piece after piece, focusing on doing something every day to avoid perfection paralysis? Or do you focus on painstaking work delivered every once in a while? As a creator, it often feels like you have to choose. But for podcaster Jay Clouse, it’s all about getting the best of both. “There's a…

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12 Essential tools for HTML email development

12-essential-tools-for-html-email-development

In the ever-changing world of HTML email development it’s important to keep abreast of the incredibly valuable tools and resources available to you. Trendline Interactive has compiled a list of 12 essential tools to ensure you create the highest calibre emails for you and your clients. The right tool at the right place in your […] The post 12 Essential tools for HTML email development…

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Ethical & Exceptional Email: How to Rank Top for Both

ethical-&-exceptional-email:-how-to-rank-top-for-both

Ethical marketing is a hot topic right now, especially with the introduction of Apple’s Mail Privacy Protection (MPP) functionality. MPP strengthens subscriber privacy by restricting the use of tracking pixels and IP addresses to identify factors like email opens, device utilisation, and location. It’s being presented as a challenge, but MPP also creates opportunities for progressive businesses. Transparent use of personal data builds stronger relationships,…

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Technologies for Email Deliverability

technologies-for-email-deliverability

Strong deliverability is the culmination of delivery (getting your email accepted) and inboxing (“See ya never, Spam Folder!”). Often what is presented to marketers as the “10 Things to Ensure You Get to the Inbox” (or some iteration of that) focuses on strategies and decisioning, but below the surface lies a whole world of technical requirements and best practices that impacts performance as well. In…

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MailerLite vs ConvertKit – Which is The Better Option For You?

mailerlite-vs-convertkit-–-which-is-the-better-option-for-you?

If you’re not happy with Mailchimp but can’t decide between the two relatively new players, MailerLite and ConvertKit, you’re not alone. In a sea of endless email marketing automation options, businesses and creators are seeking simplicity and flexibility. Many of us look for an email marketing tool that offers the “complete package,” especially if you’re a small business owner who doesn’t have a lot of…

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How to build your first home recording studio on a budget

how-to-build-your-first-home-recording-studio-on-a-budget

It used to be that you had to know someone who knows someone to get professional-sounding recordings of your music. Maybe you were like Queen and lucked into testing out a new studio's equipment. Or perhaps your cousin recorded church choirs a la That Thing You Do. Thankfully, computers have democratized the recording process. Now, you can record GRAMMY-worthy tracks from the comfort of your…

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ConvertKit’s August 2021 Deliverability Report

convertkit’s-august-2021-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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Boost new customer retention through connected partnerships

boost-new-customer-retention-through-connected-partnerships

CPG brands saw a massive increase in sales during COVID-19. With consumers sheltered at home, they found comfort in traditional products and brands and discovered new brands when their favorites were out of stock. As most CPG categories experienced double-digit growth in 2020 – and CPG overall grew an unprecedented 11% - brands also saw an influx of new customers.

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Apple’s Mail Privacy Protection is Here

apple’s-mail-privacy-protection-is-here

Today is the day Apple just released iOS 15, which includes its latest privacy feature, Mail Privacy Protection (MPP). This has been a hot topic among marketers since Apple first announced their plans to introduce the feature back in June. Regardless of how much (or how little) you chose to prepare your email program for this release, it introduces a huge change for marketers. Yes,…

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