Monthly Archives: October 2021

Celebrating 50 Years of Email

celebrating-50-years-of-email

This October marks the 50th anniversary of email as we use it today. Half a century ago in October 1971, an MIT graduate named Ray Tomlinson became the first ever person to send an email over a network. When interviewed, he said, “The test messages were entirely forgettable… Most likely the first message was QWERTYUIOP or something similar.” We’re celebrating the 50th anniversary of email…

Read More »

Prepping your creative biz for Cyber Monday in 2021

prepping-your-creative-biz-for-cyber-monday-in-2021

As a Canadian, I watched the nightly news with envy as my neighbors to the south hauled $100 flatscreen TVs into their cars every Black Friday. To add salt to my wounds, Cyber Monday followed—another reminder of all the magical savings I was missing. Luckily these days, Black Friday and Cyber Monday are globally recognized, and everyone can take part in the shopping frenzy. And…

Read More »

Litmus: 2021 State of Email Report

litmus:-2021-state-of-email-report

If you want to keep your finger on the pulse of changes in the email marketing industry, then Litmus’s 2021 State of Email Report is a must-read. The 43-page report is packed full of survey data and insights around 5 trends: Email marketing is increasingly critical to business success. There’s no question: Email has always been important. But now? It’s essential. Personalization and automation are…

Read More »

Three customer retention strategies that build long-term loyalty

three-customer-retention-strategies-that-build-long-term-loyalty

It’s easy to get bogged down with all the changes happening in the marketing world (think: deprecation of third-party identifiers, changing consumer behavior, a pandemic...you get the picture) and forget priority number one, which is keeping our customers happy and coming back to our brand. So, let’s get back to basics and talk about a topic that can save marketers a lot of time and…

Read More »

The impact of Twitch on the creator economy

the-impact-of-twitch-on-the-creator-economy

Nowadays, live streaming platforms abound. But once upon a time, there was only one, and that was Twitch. Launched in 2011 as a platform for gamers to stream their games live for other people to watch in real-time, Twitch has gradually expanded its reach since then. While gaming is still their main focus, creator communities centered around art, music, and talk-based shows have developed as…

Read More »

Alchemy Worx: 2021 Consumer Survey on Shopping Sentiment & Email Behavior

alchemy-worx:-2021-consumer-survey-on-shopping-sentiment-&-email-behavior

Alchemy Worx’ latest consumer survey delivers timely insights about consumer purchasing intent this holiday season and the factors that are impacting those purchasing decisions. Those factors include the email and web experiences created by brands, as well as issues like sustainability and inclusivity. In addition to lots of great data, the report includes insights drawn from the findings from Dela Quist, Ada Barlatt, Komal Helyer,…

Read More »

How to promote your books with a great author landing page

how-to-promote-your-books-with-a-great-author-landing-page

Most authors dread the words “author platform.” TikTok! Instagram! Websites! Email! Events! Podcast interviews! There’s so much to figure out when it comes to promoting your work that it can feel very far away from the creativity and fun (okay, Type 2 fun) that created your book in the first place. But when it comes to building an author platform, you only need one thing…

Read More »

Creating Internal Digital Marketing Benchmarks that Work

creating-internal-digital-marketing-benchmarks-that-work

Modern brands today are trying to benchmark their digital marketing campaigns to determine which ones are successful and inform improvements. But we find that many brands are often using their internal marketing benchmarks in an overly broad way. Correcting this problem requires a more granular approach to digital marketing benchmarks, one that groups campaigns by various characteristics to attain the apples-to-apples comparison you’re looking for:…

Read More »

Holiday Deliverability with Apple’s Mail Privacy Protection: What You Need to Know

holiday-deliverability-with-apple’s-mail-privacy-protection:-what-you-need-to-know

If you live in America or visited during October, did you ever get an urge to scream, “Why are Christmas decorations up when Halloween hasn’t even happened?!” Hopefully, some of you are nodding, so I’m not alone. I now understand WHY those big-box retailers are so proactive when it comes to the holidays. The holiday season is a LOT of work. It takes a lot…

Read More »

ConvertKit’s September 2021 Deliverability Report

convertkit’s-september-2021-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

Read More »

How to Win in an Evolving Email Marketing Landscape

how-to-win-in-an-evolving-email-marketing-landscape

Competition in the inbox is fiercer than ever. Global email volumes are approaching record highs, and recent privacy restrictions and regulations surrounding email data have many marketers scrambling to come up with a new strategy. Marketers need to reevaluate the fundamental ways they measure and diagnose their email performance to stay ahead in this rapidly changing digital landscape. Recently, my colleague Jeff Foley, Sr. Director…

Read More »

Teaching music online is a great way for musicians to make money

teaching-music-online-is-a-great-way-for-musicians-to-make-money

We've all heard the (frankly, rude) adage, “those who can't do, teach.” The truth is, a lot of widely successful and capable musicians feel compelled to share their skillset with the next generation of musicians. We think that should be applauded—not ridiculed nor diminished. Teaching lessons is a fantastic way for musicians to fill time—and earn extra revenue—between other gigs, or can be a fulfilling…

Read More »

What’s New in ConvertKit: Cycle 5

what’s-new-in-convertkit:-cycle-5

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private like our finances and our deliverability. In addition, we also want to lean in and keep you updated on how we are developing our product for you with this cycle product report. This cycle product report will cover features…

Read More »

Optimizing Drip Campaigns

optimizing-drip-campaigns

No Bullsh*t Advice From Email Experts The role of a marketer is never done. You may have come up with a brilliant drip campaign two years ago (way to go!), but it's probably time for a revamp if you haven't tweaked those emails since. Drip campaigns are not something you can set and forget — especially after a world-changing pandemic. Your company may have grown;…

Read More »
>