The big question on the minds of retailers and other B2C companies is: Will this holiday season look like 2020’s or will it resemble pre-pandemic 2019’s? Unfortunately, it’s looking increasingly like retailers will be facing a holiday season with some of the same challenges as last year, which will impact email marketing decisions.
In this blog post, Clint Kaiser, Head of Analytics & Strategic Services for Oracle Marketing Consulting, talks about how the holiday season will be impacted by:
- Continued supply chain struggles
- The balance between in-store and online shopping
- High inflation
We also discuss how all of those issues are likely to affect B2C companies when making decisions about email marketing strategies this holiday season. In an accompanying infographic, we share notable email trends and benchmarks from the past two holiday seasons that can help inform your choices this year.
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