Three customer retention strategies that build long-term loyalty

October 27, 2021 Epsilon, Topic Customer Insights, Topic Data, Topic Loyalty, Topic Machine Learning, Topic Marketing Technology Leave a comment 18 Views

It’s easy to get bogged down with all the changes happening in the marketing world (think: deprecation of third-party identifiers, changing consumer behavior, a pandemic…you get the picture) and forget priority number one, which is keeping our customers happy and coming back to our brand. So, let’s get back to basics and talk about a topic that can save marketers a lot of time and money, but can sometimes be overlooked: customer retention strategies.

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As the market stabilizes, a crucial moment for DMOs

If 2021 was when Americans started traveling again, then 2022 has been the year they embraced their old travel habits with full fervor. This year, after a long pandemic pause, Americans really leaned into the rebound that began in 2021. Travel spending in September reached its highest mark since the beginning of the pandemic, according to the U.S. Travel Association, and tracked six percent higher