It’s easy to get bogged down with all the changes happening in the marketing world (think: deprecation of third-party identifiers, changing consumer behavior, a pandemic…you get the picture) and forget priority number one, which is keeping our customers happy and coming back to our brand. So, let’s get back to basics and talk about a topic that can save marketers a lot of time and money, but can sometimes be overlooked: customer retention strategies.
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Q&A with Forrester’s Mary Pilecki: How loyalty marketers can unlock their zero- and first-party data
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