10 Common Email Marketing Mistakes that Are Easy to Fix

Email marketing is complicated. Deliverability is governed by numerous factors and subfactors. The potential for email rendering problems is mind-bogglingly large. And email technology and tactical issues continue to evolve. However, not everything in email is complex.

Some aspects are quite simple—and yet some companies still regularly struggle with them. In most cases, they’re probably just unaware of the problem or just how easy the fix is. In other cases, there has been turnover on their email team and expertise in the channel’s nuances has been lost. Whatever the reason, here are 10 common email marketing mistakes that are relatively simple to fix…

>> Read the entire article on CMSWire.com

The post 10 Common Email Marketing Mistakes that Are Easy to Fix appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

on-demand-webinar:-how-to-transform-your-customer-experience-with-a-cdp

On-Demand Webinar: How to Transform Your Customer Experience with a CDP

Brands are struggling with a myriad of forces, including disjointed omnichannel experiences, rapid consumer behavior changes, the sunsetting of third-party cookies, and Apple’s Mail Privacy Protection. Increasingly, they’re realizing that a big part of dealing with each of those challenges is to bring all their customer data together in one place—a customer data platform (CDP). However, the CDP landscape is confusing and many are not…

>