5 Best Practices to Make Your Customer Experiences Truly Mobile-Friendly

Nearly every site is now responsive, and most emails are, too. But just because a brand is using responsive design doesn’t mean that they’re providing a mobile-friendly experience.

Responsive design functionality doesn’t take the place of mobile-friendly design principles. Brands need to use them both. Here are some easy-to-implement mobile-friendly best practices that companies should be following for their websites, emails, and other mobile content:

  1. Ensure that fonts are a legible size
  2. Make buttons and links finger-friendly
  3. Be selective about what elements are linked
  4. Use a single-column design
  5. Keep inclusive design principles in mind

For more on how to execute on each of those best practices…

>> Read the entire post on Oracle’s Modern Marketing Blog

The post 5 Best Practices to Make Your Customer Experiences Truly Mobile-Friendly appeared first on Email Marketing Rules.

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