Lead Nurturing 101: How to Nurture Leads

Learn how to nurture leads, including common lead nurturing strategies, platforms, and campaign examples to get you started.

The post Lead Nurturing 101: How to Nurture Leads appeared first on SendGrid.

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How to Measure and Improve Email CTR

Getting recipients to open your emails is the first step toward engagement. Once they do so, you need to encourage them to take the desired action, like register for an event or make a purchase. So how do you know if your emails achieve this goal? One of the most helpful metrics is your email […] The post How to Measure and Improve Email CTR…

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