Today’s retail customer expects seamless, customized experiences. Here’s how to do that.

Roughly one year ago, I discovered the holy grail of holiday shopping experiences: Buy online, pick up outside store.

For those who didn’t experience this brilliant innovation, let me take you back to November 2020. During last year’s holiday season, I remember I wanted to interact with as few humans as possible (as was the case for many). So, I took advantage of a process a few awesome retailers were offering: 

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