Despite the popularity of omnichannel marketing using social media, SMS, or push notifications, email remains a tried and true marketing outreach vehicle to reach prospective and existing clients.
Message not delivered—the three words sure to cause dread (and even a groan) in most people, especially marketing campaign managers.
After spending days, weeks, or even months crafting quality email content, a list riddled with inaccurate, fake, or bot-controlled email addresses may be standing in the way of communicating with your intended recipients.
Imagine manually combing through your company’s list of hundreds of thousands of potential leads or client emails to find the invalid or fake ones? You’re likely already busy enough as it is. Besides, that type of time-consuming approach may only invite additional errors or oversight, anyway.
Email verification can help save your sender reputation, not to mention time and money, too. Let’s take a closer look at the ever-evolving best practices in email verification for 2022.
Email verification best practices for 2022
Leaner, cleaner email lists
Gone are the days of maintaining bloated email lists for the sake of reaching more clients or measuring the likelihood of a successful marketing campaign by our e-headcount alone.
Forget quantity over quality: You want to create an accurate list of potential, interested leads (who’ll hopefully convert), rather than wasting time by sending messages to just any Tom, Dick, or Jane.
An unhealthy email list can increase your bounce-back rate, lessen the number of engagements you rake in, and could negatively affect your sender reputation.
When your sender score is low, Mailbox Providers are more likely to filter your emails into the spam folders of your recipients (or worse yet, block you altogether).
A poor sender reputation doesn’t just impact the deliverability of your email marketing campaigns. It can also affect email deliverability rates of non-marketing emails, such as invoices or payment confirmations if you are using the same sending domain.
Keeping healthy email hygiene habits and an accurate list of email addresses will help you connect with subscribers more likely to click-through and engage with your content, all while preserving your sender reputation.
Email verification automation
To maintain a healthy email database, email verification automation using a real-time email verification API could be the answer.
Let’s say your subscribers make a spelling error when inputting their email address during signup. By connecting Kickbox’s email verification API to your form, you can prompt them to correct the typo immediately during the capture process.
An invalid email address is a lost opportunity to connect with a potential customer.
Collecting a valid email creates a better experience for your users because they will get your messages and keep you from sending to an invalid email address which protects your sender reputation over time. An email verification API can also identify invalid email addresses in real time.
Continuous email list verification
Implementing a two-step approach to email verification with a real-time verification API can greatly improve your email quality and maximize your email ROI.
However, even if you implement real-time verification on the front end, it’s still best practice to verify your email lists every 3-6 months. This helps keep your lists fresh and free from invalid (and potentially risky) email addresses.
Bulk email list verification is one of the many features of Kickbox’s all-in-one email solution.
High-quality data, high-quality insights
For your digital marketing campaign to be successful, you must have access to reliable performance metrics.
It’s important to gauge how you’re doing––realistically and accurately–– so that you can make strategic marketing and financial decisions, if necessary.
Let’s say, for instance, out of the 100k email addresses on your email list, 10% of them are inaccurate. Right off the bat, 10k recipients will never receive or even read your message, much less convert.
Of course, this doesn’t mean your campaign strategy or content was full of flaws at all, yet the data appears to suggest otherwise. As a result, you may end up changing your strategy unnecessarily, using up more time, money, and resources, which can hurt your bottom line.
The impact email verification can make
Maintain a positive sender reputation
With a healthy email list under your belt, Mailbox Providers will be less likely to reroute your messages to a Spam folder because more people are engaging with your emails.
Your reputation shows that you only want to contact real accounts to engage and build authentic business relationships. Here are a few factors that help determine your sender reputation:
- The quality/authenticity of your email contacts
- The credibility of your IP address
- The quality of the content you’re sending
- The volume and frequency of emails sent in the past
When your reputation is positive, a recipient email provider will be more likely to trust your emails and then deliver them.
So, if you want your messages to land in the inboxes––and, in turn, maximize your ROI––then using an email verification service like Kickbox is key.
Decrease your bounce rate
Your bounce rate is the percentage of emails on your list that never received your message.
Average bounce rates vary by industry. But your bounce rate should be no more than 2% if possible.
Any percentage above that can negatively affect your sender reputation score over time—which could mean bad news for making your way into the inboxes of your recipients.
You don’t want your content or email address flagged as spam. Instead, you want your marketing campaigns to reach real-life recipients with whom you can build trust.
An email verification service can keep your bounce rate low by checking the validity of your email list and only delivering your content to valid addresses. By default, that means your content is almost sure to land in the inboxes of your intended recipients.
Limit manual email verification and save time and energy
As a busy marketing or email campaign manager for your business, you likely don’t have the time or mental bandwidth to check the accuracy of your email list by hand. Imagine how tedious and time-consuming that would be.
Not to mention, not all invalid email addresses or domain names are apparent to the human eye. For example, you may see email@example.com and think it’s a valid, working address, but in reality, J. Smith already graduated, and no longer has access to that email.
The future of email verification
When an email verification service can increase your deliverability and engagement (and, as a result, save you time and money), it’s worth its weight in gold. The future of email verification rests with affordable automation and scalability.
You need the option to drop in your email list (no matter the size) and have a service verify it in bulk or at the point of capture with a real-time API.
Kickbox offers both solutions, and can even integrate with your favorite marketing tools to simplify your workflow.
Need a hand getting your email lists under control?
You already spend plenty of time (and resources) drafting premium content to send across your marketing channels, especially email.
Don’t let a typo, fake address, or any other deliverability issue stand in the way of reaching your clients and building a relationship with them.
It’s free to sign up for Kickbox. With experts in privacy, the anti-spam industry, compliance, and more, you’ll enjoy a team of support that can lead to a 99% deliverability rating.
It’s simple—the more clients you reach, the more likely they’ll engage and convert, which can lead to a higher ROI. So, let us help you land in the right place and connect with more customers.
Keep your list healthy and boost campaign performance by regularly cleaning your email list. We’ll let you know which email addresses are good, bad and risky, before you hit send.
Your first 100 verifications are on us. Verify for Free