Monthly Archives: January 2022

How a flywheel model can help grow your creative business

how-a-flywheel-model-can-help-grow-your-creative-business

The last time you bought something, it probably wasn’t out of the blue. Even if you made an impulse purchase — hey, we all do it — you likely had some relationship with the brand before you clicked the buy button. Maybe you follow them on social media. Maybe a too-good-to-pass-up discount landed in your inbox. But something tipped you from thinking about maybe buying…

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Top 5 Email Personalization Tips: How to Do More with Your Data

top-5-email-personalization-tips:-how-to-do-more-with-your-data

Engagement plays a crucial role when it comes to improving your email ROI. But with global email volumes at an all-time high, it’s never been more difficult to pique subscribers’ interest. So, how can marketers set their campaigns apart from the competition? The answer is personalization. Higher email volumes have resulted in higher standards from subscribers. Cookie-cutter campaigns won’t cut it anymore—today’s consumers expect personalized,…

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How to Market Your Business With Social Media

how-to-market-your-business-with-social-media

You probably don’t need statistics to understand how important it is for businesses to market on social media. But here are a few to give you an idea of social media’s reach:  There are currently 3.78 billion users on social media worldwide—that’s almost half of the world’s population.  Internet users spend an average of 144 […] The post How to Market Your Business With Social…

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Great Example of Progressive Profiling from the Dave Matthews Band

great-example-of-progressive-profiling-from-the-dave-matthews-band

Looking to do progressive profiling on your email subscribers? Here’s a good real-world example of it, along with some tips to make it even better. Definition (courtesy of AuthO.com): Progressive Profiling is a technique for gradually building up a profile of your customers each time they interact with your product. It allows you to keep questionnaires and forms short and to the point, but still

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Executing Your Plan & IP Warming Best Practices

executing-your-plan-&-ip-warming-best-practices

Domain and IP warming is not a simple, quick sprint, but instead is a marathon exercise in building reputation. If you’ve been following this email warming series, you’ve already invested valuable time in the warming process. We've covered the basics of IP warming, what you need to do before starting the IP warm up process, and how to create an IP warming schedule. But we…

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The Plan: How to Build Your Domain & IP Warming Schedule

the-plan:-how-to-build-your-domain-&-ip-warming-schedule

The domain and IP warming process is fluid to meet the numerous situational needs: new sender setup, platform infrastructure, system limitations, and adapting to performance issues with the mailbox providers. This is why there are many different warming plans published, none of which are wrong. We’ve covered the basics of email warming, why IP warming is important and the steps you need to take before…

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How to scale your creative business with email marketing

how-to-scale-your-creative-business-with-email-marketing

You’ve probably felt the siren call before: “Scale, scale, scale.” But usually, that means one thing: “Hustle, hustle, hustle.” Running a creative business isn’t easy. We’re all struggling with burnout these days — 52% of Americans say they’re burned out in 2021 — and pushing yourself to grow for growth’s sake isn’t going to necessarily work for everyone. When it comes to scaling your business,…

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2022 Deliverability Predictions

2022-deliverability-predictions

2021 was quite the year! The email industry got tossed around a bit by Apple’s MPP release and multiple cyber-security attacks. This has driven changes in the world around the email industry—pivoting to focus on customer privacy and digital security. But how will, if at all, this impact deliverability in 2022? In this month’s roundup, email experts from Iterable, Netcore, SocketLabs, Twilio as well as…

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The audience-building flywheel

the-audience-building-flywheel

A question creators commonly ask is, “how do I get more subscribers?” As a brand new creator, finding followers is probably your top concern. And although there are many answers depending on who you ask, the best explanation may be something called the flywheel effect. In short, you have to put out content consistently and strategically, blending social media with email to reach the most…

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Get Out of the Haus! How to Get Delisted From Spamhaus

get-out-of-the-haus!-how-to-get-delisted-from-spamhaus

The most dreaded block listings digital marketers face are from Spamhaus. Even the most sophisticated senders can find themselves on Spamhaus’ block lists. To avoid major damage to your email program, it’s important to understand how to prevent a listing and how to react if you’re listed by Spamhaus.  What is Spamhaus?  Spamhaus is an international authority on IP and domain reputation, founded in London…

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What Is IP Warming & Why Is It Important?

what-is-ip-warming-&-why-is-it-important?

An Introduction to Email Warming New sending identities result from many things—the creation of a new message stream, a new dedicated IP, a new email sending domain, a new ESP integration, a rebranding, a new sender, a platform migration, and so on. The process by which you introduce and establish your new sending identity is a foundational topic in the world of deliverability. It goes…

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Case Study: Opt-in Email Lists Deliver Conversion Rates Up to 21-Times Those of Not-Opt-in Lists

case-study:-opt-in-email-lists-deliver-conversion-rates-up-to-21-times-those-of-not-opt-in-lists

Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on my 25+ years in the industry – the answers are yes and yes. But it’s always nice to get a case study to support it, especially when there’s solid quantitative data. So here we go. Most of the clients I work with have their own…

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Case Study: Opt-in Email Lists Deliver Conversion Rates Up to 21-Times Those of Not-Opt-in Lists

case-study:-opt-in-email-lists-deliver-conversion-rates-up-to-21-times-those-of-not-opt-in-lists

Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on my 25+ years in the industry – the answers are yes and yes. But it’s always nice to get a case study to support it, especially when there’s solid quantitative data. So here we go. Most of the clients I work with have their own…

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