e-shot: Email Engagement Is on the Up, and 7 More Trends for 2022

The pandemic has put an increased focus on email marketing as a way for consumers to stay in touch with their favorite brands. Engagement is up, but e-shot wonders what marketers should focus on in 2022 to keep growing their email marketing programs growing. Along with Kath Pay, Jordie van Rijn, Dela Quist, Jenna Tiffany, Dave Chaffey, and Dan Hare, I help illuminate 7 trends for this year:

  1. Accessibility
  2. User-generated content and social proof
  3. Mindful personalization
  4. Data protection and privacy
  5. New ways to measure success
  6. Larger BIMI adoption across brands
  7. Interactivity in emails, including micro-interactions

For a detailed look at each of those…

>> Read the full post on the e-shot blog 

The post e-shot: Email Engagement Is on the Up, and 7 More Trends for 2022 appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

on-demand-webinar:-how-to-transform-your-customer-experience-with-a-cdp

On-Demand Webinar: How to Transform Your Customer Experience with a CDP

Brands are struggling with a myriad of forces, including disjointed omnichannel experiences, rapid consumer behavior changes, the sunsetting of third-party cookies, and Apple’s Mail Privacy Protection. Increasingly, they’re realizing that a big part of dealing with each of those challenges is to bring all their customer data together in one place—a customer data platform (CDP). However, the CDP landscape is confusing and many are not…

>