Focus on the facts and stop guessing who your future customers are

“Truth,” said Mark Twain, “is stranger than fiction, but it is because fiction is obliged to stick to possibilities; truth isn’t.”

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Omnichannel marketing guide: How to boost your brand experience

If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing.  Because today’s…