Consumer behaviors, desires, and needs are changing faster than ever. Simply watching your analytics and listening to your customer service feedback isn’t enough, if it ever was. To stay aligned with your customers across all of your digital channels, having a robust testing program in place is critical.
But how do you set up an effective testing program across your digital channels? How do you avoid making mistakes that undermine your testing? How do you determine the right kind of test to use and right parameters?
To answer those questions and more, Oracle Marketing Consulting hosted a value-packed webinar, featuring JT Capps, Director of Analytic & Strategic Services, Oracle Marketing Consulting; Doug Sundahl, Senior Director of Analytic & Strategic Services, Oracle Marketing Consulting; and Chris De Marinis, Senior Consultant, Oracle Maxymiser.
To read the 5 key takeaways or to watch the 45-minute on-demand webinar…
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