Monthly Archives: February 2022

How to choose the right medium as a creator

how-to-choose-the-right-medium-as-a-creator

If you’re a full-time creator—or you’re rocking a creative side hustle—you know how overwhelming it can be. With so many creators out there and so many channels to spend time and money on, where do you even begin? Do you invest in your dream podcast series? Or do you create a YouTube channel that you share on Instagram and Twitter? How do you even know…

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How musicians use TikTok to grow their fanbase

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Would Olivia Rodrigo’s “Drivers License” have become the number one most streamed song of 2021 if it hadn’t been for TikTok? “Drivers License” took over TikTok for months after its release, sparking a trend from musicians to write new lyrics and make TikToks based on different perspectives like: Her ex-boyfriend Olivia’s mom The person driving behind her TikTok loved it. Using TikTok, musicians can share…

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Email Deliverability: Salesforce Edition (what you need to know + tips)

email-deliverability:-salesforce-edition-(what-you-need-to-know-+-tips)

While building long-term customer relationships via omnichannel marketing isn’t an exact science, there is a clear cornerstone to keep in mind when it comes to reaching and connecting with your subscribers – personalization. When it comes to customers engaging with your campaign, personalized content is likely to trump generic efforts every time. Your subscribers want to feel valued. Even more, they want to interact with…

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Why Are Gmail Emails Bouncing Back? A Troubleshooting Guide

why-are-gmail-emails-bouncing-back?-a-troubleshooting-guide

When it comes to your email marketing campaign, the first step to getting your subscribers to engage is making sure they see your email in the first place. If your Gmail email bounces, it’s important to figure out what caused this and to make changes to avoid it happening again. An email list full of consenting, interested subscribers should be at the heart of your…

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9 Off-Season Survival Tips for Email Marketers

9-off-season-survival-tips-for-email-marketers

If you’ve just finished another chaotic peak sales season, take a moment to celebrate.   Congratulations! It’s time to take a deep breath, regroup, and work on strategy.  Peak sales season represents the year’s high point of traffic and sales for most businesses. This period used to extend from Thanksgiving through New Year’s Day. Now, it starts in October and lasts until mid-February—meaning a pressure-filled few…

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Email Marketing Trends for 2022: Proven Essentials

email-marketing-trends-for-2022:-proven-essentials

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate…

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Progressive Profiling: Fuel for Long- & Short-Term Personalization

progressive-profiling:-fuel-for-long-&-short-term-personalization

With the phaseout of third-party cookies on the horizon, brands are focusing more on collecting zero-party data. This is information that’s provided directly to brands by consumers. Often, it’s provided in response to progressive profiling efforts—that is, ongoing efforts to build an evolving picture of a customer or prospect over time through forms, surveys, and other methods. Without progressive profiling, you’re reliant forever and solely…

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Email behind the scenes

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Many creators know the ins and outs of authentication, spam traps, BIMI, and listbombing. And if you’ve been creating for a while, you probably understand best practices for email strategy and creative tips for encouraging engagement. But what about the basics? Do you really understand what happens to your email after clicking “send”? Most creators don’t, and there’s a strong case for shifting that statistic.…

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Shared IPs vs Dedicated IPs: Choosing a Winning IP Strategy

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🤜 It’s the battle of the Shared IP versus the Dedicated IP! 🤛 Which setup will prevail? Find out what factors into IP strategy, the benefits and downfalls of shared and dedicated IPs, and how to choose a winning setup for your email program. Why is IP strategy important? Of the many decisions made around how your email program should be configured, your IP setup…

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Email Marketing Trends for 2022: Competitive Differentiators

email-marketing-trends-for-2022:-competitive-differentiators

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate…

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11 digital recurring subscription ideas creators can start today

11-digital-recurring-subscription-ideas-creators-can-start-today

Most creators are familiar with the feast and famine cycle. Some months are great—your digital products fly off the cyber shelves, and your schedule is packed with projects. But other months, you struggle to find work, and sales trickle in. The entrepreneur-roller-coaster isn’t quite as fun as the ones at your local fair… For a smoother ride, you need a way to develop consistent income.…

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What’s Your IP Reputation, and How Do You Improve It?

what’s-your-ip-reputation,-and-how-do-you-improve-it?

IP reputation weighs heavily on your sender reputation score. Ensuring your IP reputation and email sending practices are solid can boost your deliverability rate and increase your likelihood of connecting with new and existing clients. It may seem like a mystery why your email campaign’s deliverability rate is low. Unfortunately, it may be the case that your sending practices are impacting your deliverability. The good…

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Practicing Good Email Hygiene in 2022: 8 Tips and Tricks

practicing-good-email-hygiene-in-2022:-8-tips-and-tricks

Did you know that when it comes to your email list, bigger isn’t necessarily better? Email hygiene involves keeping your list full of warm, engaged contacts who have consented to hear from you. This means that scrubbing your email lists free of invalid emails and subscribers who are no longer interested is an essential habit to get into. What better time to renew your commitment…

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Case Study: 63% Lift in Revenue from a Simple Subject Line Test

case-study:-63%-lift-in-revenue-from-a-simple-subject-line-test

If you’ve been following me and reading my posts, you know that I’m not a big fan of subject line testing. It’s not that testing subject lines isn’t a good thing to do. It’s because many email marketers ONLY test subject lines, because it’s pretty much the easiest thing to test. Subject line tests can boost performance, but they rarely provide a significant boost with

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Email Marketing Trends for 2022: Unproven Opportunities

email-marketing-trends-for-2022:-unproven-opportunities

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate…

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We Can’t Wait to See You at eTail West

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Validity is sponsoring eTail West 2022! In just a few short weeks, we’re jetting off to sunny Palm Springs for three action-packed days of building connections and sharing strategies with our fellow email enthusiasts—and we can’t wait to see you there. Want to meet the team? We’d love to chat with you! We’ll be at booth #817 from February 28th to March 2nd. Stop by,…

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