5 Ways to Generate More Loyalty & Email Signups

The sunsetting of third-party cookies is putting added pressure on marketers to grow their email subscriber and loyalty member audiences. In addition to needing to collect more email addresses as identifiers, they need the zero- and first-party data these programs generate to improve targeting and personalization across all their advertising and marketing efforts.

Here are five ways to boost your loyalty and email signups:

  1. Sell the benefits of signing up
  2. Make your signup forms simpler
  3. Make your signup forms more user-friendly
  4. Make your signup forms more prominent
  5. Use many subscriber acquisition sources

For more details on each of those…

>> Read the full article on CMSWire.com

The post 5 Ways to Generate More Loyalty & Email Signups appeared first on Email Marketing Rules.

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