We walk you through everything you need to know about retention marketing: what it is, benefits, strategies, examples, and more. The post Retention Marketing: What It Is, Strategies & Examples (2022) appeared first on SendGrid.

Let the countdown begin!  We’re just a few days away from the start of Salesforce Connections 2022.  From June 8-9, Validity will be in the Windy City to discuss industry insights, trends, and best practices with an inspiring community of marketing, commerce, and digital thought leaders.  Where to find us   Attending the event? We’d love to chat. Here’s how to connect with the Validity team

Every once in a while we’ll see a rejection from Yahoo that says RFCs 554 5.0.0 Message not accepted due to failed RFC compliance. What does that mean and what can we do about it? It really does mean exactly what it says on the label: there’s something about the message that is not in compliance with any number of RFCs and are not going

A piece of software is a lot like a lever—it amplifies force. For every minute you invest in building your audience and business, the right tools can make the impact go further. With the seemingly endless options of apps, automations, and software available, it can be hard to tell what you need and which to choose. This guide will break down the most common tools

Real talk: intuition is not a solid business strategy. While there is something to be said about creative instinct and passion, you alone can’t steer your business ship into the harbor of success. Getting input from your audience is an invaluable gauge of where you’ve been and where you need to go next. Surveys are a great way to learn from your audience, and this…

Freepik, yanalya There isn’t a single, quick fix that can solve your email deliverability issues, but there are several things you could easily do to significantly improve it. Email campaigns that don’t arrive in the inbox, don’t get read. Getting those emails to land in the inbox? That’s the task of email deliverability. In this article, we’ll cover four easy fixes to improve your email

Freepik, DCStudio Your inbox placement depends on many factors, and IP reputation tops the list. A poor IP reputation can damage your overall sender reputation, which won’t bode well for your inbox placement. That’s why committing to an IP strategy is important. Which is the right choice for you: a shared IP, or a dedicated IP? The answer likely depends on the type of sender

Getting emails into your recipients' inboxes is a crucial piece of email marketing. Learn more about email deliverability and what affects it. The post Email Deliverability 101 for Email Marketers appeared first on SendGrid.

Gmail dominates with over 1.5 billion active users. Whether you are a small or large business or focus on B2B or B2C, Gmail impacts nearly every marketer's email program. Gmail not only hosts consumer domains gmail.com and googlemail.com but also hosts business mail through Google Workspace. So it's no surprise folks pay attention when Gmail makes an announcement or releases a new feature. There is

As more marketers embark on their personal journeys to become data-driven marketers, most are finding the road to be a rocky one. The central problem they’re encountering is a surprising one: It’s that their data doesn’t always lead them to the best decision. Why is that? Sometimes the wrong lesson is being taken from the data. Other times it’s the data that’s one level deeper

You’re a creator that has so much to share with the world and earn a good living doing it—but finding the exact way to do so is often really hard. Authors, food bloggers, podcasters, finance coaches, yoga teachers and all the other types of creators have to show up regularly and create value for the people in their audience. But, with dozens of content formats…

We’re humbled to announce that GetResponse won the Friendly Workspace 2022 award for efforts to create a harmonious and nurturing company culture.

Launch a new lead magnet. Post on Instagram. Send your weekly newsletter. The list goes on—you’re already doing a lot to market your creative business. Ever feel like there’s no chance to slow down and take a break from creating new content all the time? If you nodded your head, you might be missing a piece of the puzzle that gives you leverage for longer.…

Learn best practices to improve your unsubscribe email messaging and how to better manage the list of people who have unsubscribed from your marketing emails. The post Email Unsubscribe Best Practices Every Marketer Should Follow appeared first on SendGrid.

Senders need email service providers (ESPs) like avocados need toast.   After all, ESPs help senders create better designs, manage their subscriber lists, stay legally compliant, and measure results more effectively.  But it’s normal for your needs to shift over time as your email program evolves.   If you’re hitting roadblocks with your current email service provider (ESP) due to growing send volume, increase in mail

It’s time for spring cleaning. What kind of spring cleaner are you?

You need a complete picture of your email program’s performance. Knowing how to test your email deliverability, when to do it, and why it’s important can help you reach your recipients’ inboxes and help you obtain a positive email ROI. Have you noticed your open and click-through rates have been tanking lately? Or are you losing subscribers left and right? These are clear signals that…

Understanding bounce & block classifications can help improve your email deliverability. Learn how to get the data insights you need. The post Bounce & Block Classifications Now in Event Webhook appeared first on SendGrid.

Some brands offer recipients the chance to opt out of holiday emails. Learn about this email marketing trend, the pros and cons, and how to implement it. The post Holiday Email Opt-Outs: An Empathetic Approach to Subscription Preferences appeared first on SendGrid.

Tools that you run from the command line – i.e. from a terminal or shell window – are often more powerful and quicker to use than their GUI or web equivalents. Their output is plain text so it’s much easier to copy and paste into an email or a slack conversation – sure, you can take a screenshot of a GUI tool and share that