Monthly Archives: May 2022

30 Questions to Ask Your Next Email Service Provider

30-questions-to-ask-your-next-email-service-provider

Senders need email service providers (ESPs) like avocados need toast.   After all, ESPs help senders create better designs, manage their subscriber lists, stay legally compliant, and measure results more effectively.  But it’s normal for your needs to shift over time as your email program evolves.   If you’re hitting roadblocks with your current email service provider (ESP) due to growing send volume, increase in mail…

Read More »

How to Test Email Deliverability, And When You Should Do It

how-to-test-email-deliverability,-and-when-you-should-do-it

You need a complete picture of your email program’s performance. Knowing how to test your email deliverability, when to do it, and why it’s important can help you reach your recipients’ inboxes and help you obtain a positive email ROI. Have you noticed your open and click-through rates have been tanking lately? Or are you losing subscribers left and right? These are clear signals that…

Read More »

Holiday Email Opt-Outs: An Empathetic Approach to Subscription Preferences

holiday-email-opt-outs:-an-empathetic-approach-to-subscription-preferences

As email marketers, we know the importance of holidays, which allow us to create timely, playful content that drives conversions. That’s why we spend so much time planning holiday email marketing campaigns.  But as humans, we also know some holidays can be difficult. For example, receiving a deluge of Father’s Day marketing emails can bring […] The post Holiday Email Opt-Outs: An Empathetic Approach to…

Read More »

Command Line Tools

command-line-tools

Tools that you run from the command line – i.e. from a terminal or shell window – are often more powerful and quicker to use than their GUI or web equivalents. Their output is plain text so it’s much easier to copy and paste into an email or a slack conversation – sure, you can take a screenshot of a GUI tool and share that,…

Read More »

For financial marketers, rising inflation signals doubling down on digital strategies

for-financial-marketers,-rising-inflation-signals-doubling-down-on-digital-strategies

Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.

Read More »

The 2022 State of the Creator Economy Report is live

the-2022-state-of-the-creator-economy-report-is-live

The creator economy is on the move. Upward, that is. $800 million in venture capital has poured into it since October 2020, and Google Trends interest for the term quadrupled from March 2020 to today. But that’s no surprise to us. As the creator marketing platform built for creators by creators, we believe the future belongs to creators. They’re the ones shaping culture and completely…

Read More »

How to Verify Your Email Address List: What to Use, and What to Look Out For

how-to-verify-your-email-address-list:-what-to-use,-and-what-to-look-out-for

On the outside, your email lists might appear legitimate. As far as you can tell, all of the email addresses included in your lists should be there. Or should they be? Email verification can give you insights about each one. Let’s assume you manage massive email lists with hundreds, thousands, or even millions of subscribers. Email marketing is your largest channel and sending email campaigns…

Read More »

6 Mistakes That Can Affect Your Sender Reputation

6-mistakes-that-can-affect-your-sender-reputation

Billions of emails get sent every day. Did you know that 45% of those emails are spam? With nearly half of the emails circulating being unwanted or otherwise malicious, Internet Service Providers (ISPs) remain on high alert when protecting their inbox owners. When you send an email, your recipient’s ISP will determine if you’re a trustworthy sender. That means based on your past sending history…

Read More »

Customer First Thinking Podcast: Email Still Rules

customer-first-thinking-podcast:-email-still-rules

Email marketing never seems to get the respect it deserves, yet consumers continue to prefer it over every other media channel, says Stephen Shaw, host of the Customer First Thinking Podcast. I could agree more. I recently joined him on his podcast, where we talked about how the future of email marketing is as promising as ever. During our conversation, he asked me: Why doesn’t…

Read More »

6 advanced email automations for creators looking to scale

6-advanced-email-automations-for-creators-looking-to-scale

A great business runs like a well-oiled machine. Smooth, automatic, and consistent. It works effortlessly around the clock to deliver leads and sales, all without much tinkering from you. And while your business runs in the background, you can focus on what you love: creating and helping even more people. Sounds like a dream, doesn’t it? Setting up automations is the first step to building…

Read More »

Scaling secrets: how to use influencer marketing to increase sales and reach

scaling-secrets:-how-to-use-influencer-marketing-to-increase-sales-and-reach

You fought tooth and nail to ‘make it’ as a creator. You overcame the initial challenge of getting your biz off the ground, but now you face a new dilemma: scaling. Ask anyone how to scale a business, and you’ll get a hundred different answers. Some swear by paid ads, others suggest investing in SEO. And while there are many ways to scale, one particular…

Read More »

Top 4 Attributes to Look for in Data Management Software

top-4-attributes-to-look-for-in-data-management-software

Data is your company’s most valuable asset. How you manage your data plays a big role in determining its quality⁠—and ultimately, its value. While many CRM users manage their data manually, investing in data management software can significantly benefit your business by saving time, preventing errors, and encouraging users to prioritize data quality. There’s just one problem: With so many options to choose from, how…

Read More »

Top 4 Attributes to Look for in Data Management Software

top-4-attributes-to-look-for-in-data-management-software

Data is your company’s most valuable asset. How you manage your data plays a big role in determining its quality⁠—and ultimately, its value. While many CRM users manage their data manually, investing in data management software can significantly benefit your business by saving time, preventing errors, and encouraging users to prioritize data quality. There’s just one problem: With so many options to choose from, how…

Read More »

Omnichannel marketing guide: How to boost your brand experience

omnichannel-marketing-guide:-how-to-boost-your-brand-experience

If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing.  Because today’s…

Read More »

What Is the Definition of Email Deliverability? (And 3 Misconceptions You Might Have)

what-is-the-definition-of-email-deliverability?-(and-3-misconceptions-you-might-have)

Maybe you’ve read countless sources, and you’re still not sure what email deliverability is (or isn’t). It can be difficult to cut through the noise and get to the bottom of its complexities. Anyone can create a website or pose as an expert in just about any field you can imagine these days. Bombarded by a flurry of information masquerading as “fact,” sometimes it can…

Read More »
>