If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing.
Because today’s average consumer uses six touch points per purchase (and 90% of consumers expect all interactions to be consistent regardless of channel) developing an omnichannel marketing strategy has become necessary to meet the expectations of today’s consumers. Without omnichannel marketing, your company is at high risk of disappointing customers with inconsistent messaging and branding confusion.
