Hurry up and wait: Google pushes back third-party cookie deprecation to 2024

On Wednesday, Google announced it will further delay getting rid of third-party cookies from Chrome to 2024. Originally slated to take effect in 2022, Google first delayed third-party cookie deprecation to 2023 after failing to deliver on its promise to provide an alternative solution for marketers seeking to deliver and measure effective digital campaigns without using third-party cookies. Now it’s happening again.

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Gen Z consumers crave connection

A survey published by Vogue Business illustrates how Gen Z shoppers are not as brand loyal as their Millennial predecessors. Gen Z consumers crave a deeper connection to their brands and will often opt for independent and micro-brands that are aligned with their personal ethos. Gen Z is a large and influential generation that aims to stay on top of and push cultural change, but