Monthly Archives: August 2022

Guia do Iniciante para o Uso de Domínios em E-mail Marketing


Imagine que você está andando pelo corredor de refrigerantes no supermercado. Ao procurar uma bebida saborosa, você vê uma garrafa de refrigerante conhecido na cor marrom com um rótulo de plástico vermelho.  Sem pensar, você para e pega. Bum! Esse é o poder da marca.  A marca de uma empresa é o seu ativo mais valioso. Basta olhar para a Apple, cujo valor da marca

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Guía para principiantes sobre el uso de dominios en el marketing por correo electrónico


Imagina que estás en el supermercado caminando por el pasillo de refrescos. Mientras buscas una rica bebida, ves una botella de refresco conocida de tono marrón con una etiqueta de plástico de color rojo.  Sin pensarlo, te detienes y la tomas. ¡Pum! Ese es el poder de la marca.   La marca de una empresa es su activo más valioso. Solo mira a Apple: el valor

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12 Trends a-Trending: What to Plan for This Holiday Season


This year’s holiday season is shaping up to be as dynamic and turbulent as the past few have been. But knowing what to expect and proper planning can help make the best of another tough holiday season. Here are our predictions for 12 trends to account for in your holiday campaign planning process: Plan for high inflation to persist Recession fears will heighten shoppers’ concerns

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Email Onboarding Series Essentials


No Bullsh*t Advice From Email Experts An onboarding series is your chance to make a strong first impression and to share important information about your brand and products with customers and potential customers. When crafting an onboarding campaign, some elements are easy to overlook. Don't miss these essential elements and factors for creating a high-converting campaign that keeps your clients coming back for more. This

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​​Best Days to Send Email Marketing Campaigns This Holiday Season


This good news for this holiday season is that pandemic concerns are easing, which should see many more consumers return to stores for their gift-buying needs. The bad news is that the worst inflation in more than a generation has lots of shoppers in a recession state of mind. That is just one of several major challenges facing B2C brands as they plan their holiday

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Case Study: Strategic Resend, 25% More Revenue


I was thrilled on a recent Only-Influencers-Members-Only discussion (you should join! Reach out to me to learn more) when another member said that she had tried my ‘strategic resend’ tactic. It worked so well, she said, that it’s now standard operating procedure for her email program. I’ve written about it before in general terms, but I thought a client case study might help further illustrate

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Case Study: 21% More Revenue and Analysis Paralysis


Have you heard of ‘analysis paralysis?’ Here’s a definition from Wikipedia: “Analysis paralysis (or paralysis by analysis) describes an individual or group process where overanalyzing or overthinking a situation can cause forward motion or decision-making to become “paralyzed,” meaning that no solution or course of action is decided upon within a nature time frame… An overload of options can overwhelm the situation and cause this

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The Benefits of an Unsubscribe


The dreaded unsubscribe. As a marketer, it is hard to view an unsubscribe as anything less than a negative action that results in one less subscriber on your email list. If you look deeper, though, unsubscribes can tell you much about your email marketing and benefit your program. So, how should you respond to unsubscribes (besides honoring them)? How are these list minimizers a blessing

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Newsflash! Your attention didn’t collapse. It was stolen (and what to do about it).


Newsflash! Your attention didn’t collapse. It was stolen (and what to do about it). Is your attention span feeling the effects of the constant consumption of information? You’re not alone. With multiple forms of media and extremely busy schedules, we’re living through a serious attention crisis. After years of overconsumption, studies now find that office workers can only focus for three minutes at a time

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“The Rehearsal” and Epsilon’s approach to personalization

“the-rehearsal” and-epsilon’s-approach-to-personalization

Nathan Fielder’s critically acclaimed HBO show, “The Rehearsal,” has been met with overall positive reviews albeit some confusion as viewers struggle to deconstruct the part social experiment, part comedic genius, part manipulative jerk narrative that has created quite the discourse. Some have even dubbed it a comedic Rorschach test—more commonly known as the inkblot test.  The Nathan Fielder method, unveiled in Episode 4 of the

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What Can Happen To Your Campaigns Without an Email Deliverability Service?


You might have heard about many of the positive benefits of using an email deliverability service. But could your email campaigns benefit from one? Keep reading to discover what an email deliverability service can do for your email campaigns. There’s so much more to email marketing than designing eye-catching email campaigns and garnering as many conversions as possible. Before you can convert your customers, you

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What Does a DNS Reverse Lookup Zone Do? And How Do You Set One Up?


Advancements in technology are revolutionizing the email marketing landscape. Email marketers need to know the ins and outs of digital tools and keep up with tech terminology to stay ahead of the game. The latest of these is the “Reverse DNS lookup zone.” But… What is a reverse DNS lookup zone? What does it do, and why should email marketers care? This article aims to

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What Are Email Filters? And Are They Keeping You Out of the Inbox?


There’s no silver bullet to avoiding the spam folder, and even the most well-intentioned among us can land there. But spam-filter testing your emails before you send them can lessen the likelihood that you’ll end up there. Who gets through to the inbox and who gets filtered off into spam depends on numerous factors. However, if there is any reason (or many reasons) to doubt

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Como explicar o que é SPF em bom português


O mundo do e-mail tem a sua cota de maçãs podres.  Os ataques de phishing e spoofing dispararam nos últimos anos. E, infelizmente, remetentes com mau comportamento estão ficando mais espertos e mais perigosos a cada dia.  Os provedores de e-mail e provedores de serviços de Internet responderam a essas ameaças crescentes exigindo que certas medidas de autenticação fossem implementadas para uma entrega de e-mail bem-sucedida.  Mas

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Cómo explicar SPF en buen español


El mundo del correo electrónico tiene su cuota de manzanas podridas.  La cantidad de ataques de phishing (robo de información) y spoofing (suplantación de identidad) se ha disparado en los últimos años. Y, desafortunadamente, los malvados responsables se vuelven cada día más inteligentes y peligrosos.  Los proveedores de buzones de correo y los proveedores de servicios de Internet han respondido a estas crecientes amenazas exigiendo la implementación

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