Earlier this summer, I had the chance to gather with fellow industry experts from around the world for The Cannes Lions Awards. The International Festival of Creativity has been championing creative excellence since 1954 with the goal of providing the definitive benchmark for creativity that drives progress in the marketing and advertisement industry and beyond.
On Wednesday, Google announced it will further delay getting rid of third-party cookies from Chrome to 2024. Originally slated to take effect in 2022, Google first delayed third-party cookie deprecation to 2023 after failing to deliver on its promise to provide an alternative solution for marketers seeking to deliver and measure effective digital campaigns without using third-party cookies. Now it’s happening again.