How Target and J&J prioritize their retail media tech investments

Retailers and their brand partners have had some time to experiment with retail media networks—particularly following the digital boom precipitated by the Covid-19 pandemic.

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With college endorsement deals, the landscape of sports marketing shifts

It's been a year since the NCAA ruled college athletes can accept endorsement deals via the change to the name, image and likeness (NIL) ruling and it’s not just the players cashing in. Athletes and universities are using NIL rules to build even bigger brands through corporate partnerships.

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