Optimizing Email Marketing Calls-to-Action: A 4-Point Plan

Email marketers have historically paid a lot of attention to subject line testing, eager to drive higher open rates. But in the age of Mail Privacy Protection, where many opens are being obscured, it’s time for marketers to refocus some of their A/B testing zeal on calls-to-actions to drive much needed clicks.

In working with our clients, we’ve used the following 4-point plan to break down their CTA usage and identify optimization opportunities. Tommy Hummel, Analytics Manager for Analytic & Strategic Services at Oracle Marketing Consulting, walks you through each step…

>> Read the entire post on Oracle’s Modern Marketing Blog

The post Optimizing Email Marketing Calls-to-Action: A 4-Point Plan appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

digital-marketers-are-afraid-to-make-mistakes:-4-negative-repercussions

Digital Marketers Are Afraid to Make Mistakes: 4 Negative Repercussions

Basketball hall of famer and greatest of all time Michael Jordan once said, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” While athletes, entrepreneurs, and many other professionals have a

>