To humanize your content, take risks. Just ask Duolingo

We’ve all come across a brands social content while scrolling that just feels robotic, distant, and borderline nonhuman.

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With college endorsement deals, the landscape of sports marketing shifts

It's been a year since the NCAA ruled college athletes can accept endorsement deals via the change to the name, image and likeness (NIL) ruling and it’s not just the players cashing in. Athletes and universities are using NIL rules to build even bigger brands through corporate partnerships.