Email Marketing in Flux: The Biggest Changes Impacting the Channel

Email marketing is more powerful than ever, but the strategies and tactics needed to succeed are changing because of 3 mega-trends:

  1. The sunsetting of third-party cookies driving an increased focus on customer identification and the collection of zero- and first-party data
  2. Apple’s Mail Privacy Protection forcing marketers to take a holistic, cross-channel approach to measuring performance and selecting safe mailable audiences
  3. The pandemic-driven consumers behavior changes that reinforce the need for personalization, nimble build systems, and smooth, well-orchestrated omnichannel experiences

For a look at each of those mega-trends…

>> Read the entire post on Oracle’s Modern Marketing Blog

>> Watch the companion on-demand webinar

The post Email Marketing in Flux: The Biggest Changes Impacting the Channel appeared first on Email Marketing Rules.

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