Good Taxonomy Leads to Great Digital Marketing Optimization Opportunities

Digital marketing is flush with optimization opportunities, but only if you have a highly organized program. A central key to that is having a solid taxonomy, where you use tagging to keep track of various program elements. This kind of tagging system is key to easily and regularly optimizing your:

  • Audience acquisition sources
  • Calls-to-actions
  • Content types
  • Campaign performance

Let’s talk about how tagging helps with each of those…

>> Read the entire post on Oracle’s Modern Marketing Blog

The post Good Taxonomy Leads to Great Digital Marketing Optimization Opportunities appeared first on Email Marketing Rules.

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