Along with 9 other email experts, I share what I think are the top 3 skills that an email marketers need to have to be successful. For me, they need to have:
- Curiosity…about consumer behavior, new platform developments, and more
- A comfort with numbers, as the art and science of email marketing increasingly skews toward the science
- Solid communication skills, as email marketing desilos and becomes an integral part of an omnichannel marketing strategy
To see my full answers, and to see everyone else’s too…
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