The Sept. 8 passing of Queen Elizabeth II prompted many UK brands to suspend their email, SMS, social media, and other digital marketing campaigns out of reverence and respect—as well as out of fear of coming across as insensitive if they were to continue with business as usual. Such moves are wise, as they forgo some engagement and revenue in the short-term in order to avoid backlashes that cause brand damage and audience loss that significantly impact long-term performance.
Sadly, brands have faced an increasing number of circumstances in which they’ve decided it was in their best interest to cancel or delay their digital marketing campaigns, either on a national or regional basis. To respond quickly, your company should agree on the circumstances that would typically lead it to take action.
Consider these 8 reasons to halt your marketing campaigns…
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